As a digital marketing expert with several years of experience working with Namibian businesses, I understand that many small and medium business owners may be hesitant to invest in digital marketing tools and strategies. However, as the world becomes increasingly digital, it's essential for businesses of all sizes to have a strong online presence in order to stay competitive. Here are the three things that all Namibian businesses must do, even if you're not particularly interested in the intricacies of digital marketing.
Set up a Google for Business account: Google is the most widely used search engine in the world, and a Google for Business account will help your business appear in search results when people search for businesses like yours. It's a simple and free process, and it will allow customers to find your business location, hours of operation, and contact information.
Have a social media platform with branding and one or two pinned posts selling your value proposition: Social media platforms like Facebook, Twitter, and Instagram are powerful tools for reaching and engaging with customers. Even if you're not interested in creating content or running ads, it's important to have a presence on the platforms where your customers are active. Your branding should be consistent across all platforms and you should have at least one or two pinned posts that clearly communicate your value proposition, this will help people understand what you do and how you can help them.
Browse social media yourself: Finally, it's important to stay informed about what's happening in the social media world. Browse popular social media platforms and see how other Namibian businesses are using them. You might be surprised at the innovative ways that businesses are using social media to connect with customers, create valuable content and grow their brand. Stay up-to-date with industry movements, trends and opportunities in your industry.
In conclusion, these three simple strategies will help your business stay relevant and competitive in today's digital age. Even if you choose to stay away from any digital marketing-related activities, it's important to set up a Google for Business account, have a social media platform with branding and one or two pinned posts selling your value proposition and browse social media yourself to stay up-to-date with industry movement, trends, and opportunities in your industry. By taking these steps, you'll be able to keep your business in the minds of your target audience and stay ahead of your competition.