In today's increasingly digital world, even businesses that don't specialize in digital industries need to have a solid online presence in order to remain competitive. As a digital marketing expert with years of experience working alongside Namibian businesses, I have found three important steps that all businesses, including non-digital ones, should take to maintain their position in the market.
Establish a Google My Business account: Google is the world's most popular search engine, and having a Google My Business account ensures that your company appears in search results when users look for businesses like yours. This straightforward, free process allows customers to easily find your business location, hours of operation, and contact details, making it a helpful first step in your digital marketing journey.
Create a branded social media presence with key messages: Social media platforms such as Facebook, Twitter, and Instagram offer valuable ways to reach and engage with your audience. Even if you're not keen on creating content or running ads, it's essential to establish a presence on platforms where your customers are active. Maintain consistent branding across all platforms and feature at least one or two pinned posts that effectively communicate your unique selling proposition. This approach helps people understand what you offer and how you can benefit them, while also increasing your brand's visibility.
Stay informed by browsing social media: To keep up with the ever-changing social media landscape, it's important to stay informed. Explore popular social media platforms and observe how other Namibian businesses utilize them. You may be surprised by the innovative methods businesses employ to connect with customers, produce valuable content, and expand their brand. Keeping up with industry movements, trends, and opportunities relevant to your field will help you adapt your strategies and stay in touch with the market.
In conclusion, these three important strategies will help your non-digital business maintain its relevance and competitiveness in today's digital age. By establishing a Google My Business account, creating a branded social media presence with key messages, and staying informed by browsing social media platforms, you'll ensure that your business remains visible to your target audience and keeps up with the evolving market landscape.